Dealership EV Readiness Planner
Summary
My Role
As the lead designer for this project, I owned all research, UX strategy, UI design, and launch materials. I was also responsible for collaborating with our PM and SEs for a successful roll out and implementation. I defined the new design through contextual inquiry along with follow up driver interviews and usability testing.
Details
scope
Web App for all EV enrolled North American Ford Dealerships (~3,100), with contained dynamic checklist and corresponding corporate dashboard for progress visibility
team
2 Designers, 1 PM, 4 Engineers
timeline
Full Timeline: 7 months
MVP Launch: 34 days
Readiness Planner software demo.
Landing Page and List Page.
Impact
Business results for this project:
$2.5M
Total cost reduction for Model e
11%
Dealer trust increase YOY
105+
Certification requirements dynamically tracked for each dealership
34
Days to launch MVP
3,122
Number of American and Canadian Dealerships enrolled in certification program
1
Crucial Model e business pivot based on our dashboard data and dealership insight
Stakeholders came in with only half-filled spreadsheets of task due dates.
I interviewed 30+ dealers from across North America to get a better understanding of their pain points surrounding the certification tasks.
“More Information” modals for added information and navigation to complete certification tasks.
Dynamic checklists update in real time to allow collaboration across dealership to complete the varied tasks.
Video support allowed our tool to function as a centralized information hub.
Backend dashboard for corporate visibility into completion progress and roadblocks.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
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Work
About Me
Dealership EV Readiness Planner
Summary
My Role
As the lead designer for this project, I owned all research, UX strategy, UI design, and launch materials. I was also responsible for collaborating with our PM and SEs for a successful roll out and implementation. I defined the new design through contextual inquiry along with follow up driver interviews and usability testing.
Details
scope
Web App for all EV enrolled North American Ford Dealerships (~3,100), with contained dynamic checklist and corresponding corporate dashboard for progress visibility
team
2 Designers, 1 PM, 4 Engineers
timeline
Full Timeline: 7 months
MVP Launch: 34 days
Readiness Planner software demo.
Landing Page and List Page.
Impact
Business results for this project:
$2.5M
Total cost reduction for Model e
11%
Dealer trust increase YOY
105+
Certification requirements dynamically tracked for each dealership
34
Days to launch MVP
3,122
Number of American and Canadian Dealerships enrolled in certification program
1
Crucial Model e business pivot based on our dashboard data and dealership insight
Stakeholders came in with only half-filled spreadsheets of task due dates.
I interviewed 30+ dealers from across North America to get a better understanding of their pain points surrounding the certification tasks.
“More Information” modals for added information and navigation to complete certification tasks.
Dynamic checklists update in real time to allow collaboration across dealership to complete the varied tasks.
Video support allowed our tool to function as a centralized information hub.
Backend dashboard for corporate visibility into completion progress and roadblocks.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
Dealership EV Readiness Planner
Summary
Details
scope
Web App for all EV enrolled North American Ford Dealerships (~3,100), with contained dynamic checklist and corresponding corporate dashboard for progress visibility
team
2 Designers, 1 PM, 4 Engineers
timeline
Full Timeline: 7 months
MVP Launch: 34 days
Overview
In 2023, Ford created dealership certification requirements for dealers selling EVs. The goal was to standardize and better equip these dealerships, but the requirements were complex and far-ranging: from software updates, to electric grid upgrades approved by the county, to new, mandatory personnel training. As a result, dealers were confused and had to meet tight deadlines, while corporate had no clear visibility into how the process was going.
I came in to quickly design and launch a thin-slice MVP version that would intuitively present the requirements to dealers. Then, established long term UX strategy that steered the product roadmap toward features that shed light on dealership-corporate disconnect, resulting in a dramatic corporate pivot and dealer trust increase.
My Role
Lead product designer for end-to-end research and design work for both the MVP and follow up iterations. Drove stakeholder alignment for thin slice implementation, corporate dashboard, and dealer flagging feature, along with a 250+ person presentation at the Model e All-hands meeting and presentation directly to Model e COO.
Impact
Business results for this project:
$2.5M
Total cost reduction for Model e
11%
Dealer trust increase YOY
105+
Certification requirements dynamically tracked for each dealership
34
Days to launch MVP
3,122
Number of American and Canadian Dealerships enrolled in certification program
1
Crucial Model e business pivot based on our dashboard data and dealership insight
Readiness Planner software demo.
Landing Page and List Page.
Work
About Me
Stakeholders came in with only half-filled spreadsheets of task due dates.
I interviewed 30+ dealers from across North America to get a better understanding of their pain points surrounding the certification tasks.
“More Information” modals for added information and navigation to complete certification tasks.
Dynamic checklists update in real time to allow collaboration across dealership to complete the varied tasks.
Video support allowed our tool to function as a centralized information hub.
Backend dashboard for corporate visibility into completion progress and roadblocks.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
Dealership EV Readiness Planner
Summary
Details
scope
Web App for all EV enrolled North American Ford Dealerships (~3,100), with contained dynamic checklist and corresponding corporate dashboard for progress visibility
team
2 Designers, 1 PM, 4 Engineers
timeline
Full Timeline: 7 months
MVP Launch: 34 days
Overview
In 2023, Ford created dealership certification requirements for dealers selling EVs. The goal was to standardize and better equip these dealerships, but the requirements were complex and far-ranging: from software updates, to electric grid upgrades approved by the county, to new, mandatory personnel training. As a result, dealers were confused and had to meet tight deadlines, while corporate had no clear visibility into how the process was going.
I came in to quickly design and launch a thin-slice MVP version that would intuitively present the requirements to dealers. Then, established long term UX strategy that steered the product roadmap toward features that shed light on dealership-corporate disconnect, resulting in a dramatic corporate pivot and dealer trust increase.
My Role
Lead product designer for end-to-end research and design work for both the MVP and follow up iterations. Drove stakeholder alignment for thin slice implementation, corporate dashboard, and dealer flagging feature, along with a 250+ person presentation at the Model e All-hands meeting and presentation directly to Model e COO.
Impact
Business results for this project:
$2.5M
Total cost reduction for Model e
11%
Dealer trust increase YOY
105+
Certification requirements dynamically tracked for each dealership
34
Days to launch MVP
3,122
Number of American and Canadian Dealerships enrolled in certification program
1
Crucial Model e business pivot based on our dashboard data and dealership insight
Readiness Planner software demo.
Landing Page and List Page.
Stakeholders came in with only half-filled spreadsheets of task due dates.
I interviewed 30+ dealers from across North America to get a better understanding of their pain points surrounding the certification tasks.
“More Information” modals for added information and navigation to complete certification tasks.
Dynamic checklists update in real time to allow collaboration across dealership to complete the varied tasks.
Video support allowed our tool to function as a centralized information hub.
Backend dashboard for corporate visibility into completion progress and roadblocks.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
Dealership EV Readiness Planner
Summary
Details
scope
Web App for all EV enrolled North American Ford Dealerships (~3,100), with contained dynamic checklist and corresponding corporate dashboard for progress visibility
team
2 Designers, 1 PM, 4 Engineers
timeline
Full Timeline: 7 months
MVP Launch: 34 days
Overview
In 2023, Ford created dealership certification requirements for dealers selling EVs. The goal was to standardize and better equip these dealerships, but the requirements were complex and far-ranging: from software updates, to electric grid upgrades approved by the county, to new, mandatory personnel training. As a result, dealers were confused and had to meet tight deadlines, while corporate had no clear visibility into how the process was going.
I came in to quickly design and launch a thin-slice MVP version that would intuitively present the requirements to dealers. Then, established long term UX strategy that steered the product roadmap toward features that shed light on dealership-corporate disconnect, resulting in a dramatic corporate pivot and dealer trust increase.
My Role
Lead product designer for end-to-end research and design work for both the MVP and follow up iterations. Drove stakeholder alignment for thin slice implementation, corporate dashboard, and dealer flagging feature, along with a 250+ person presentation at the Model e All-hands meeting and presentation directly to Model e COO.
Impact
Business results for this project:
$2.5M
Total cost reduction for Model e
11%
Dealer trust increase YOY
105+
Certification requirements dynamically tracked for each dealership
34
Days to launch MVP
3,122
Number of American and Canadian Dealerships enrolled in certification program
1
Crucial Model e business pivot based on our dashboard data and dealership insight
Readiness Planner software demo.
Landing Page and List Page.
Stakeholders came in with only half-filled spreadsheets of task due dates.
I interviewed 30+ dealers from across North America to get a better understanding of their pain points surrounding the certification tasks.
“More Information” modals for added information and navigation to complete certification tasks.
Dynamic checklists update in real time to allow collaboration across dealership to complete the varied tasks.
Video support allowed our tool to function as a centralized information hub.
Backend dashboard for corporate visibility into completion progress and roadblocks.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume