MyNextVehicle
Summary
Overview
Ford's Next Gen (L3) hands-free, autonomous driving technology is being developed and tested by a fleet of in-vehicle test drivers who evaluate each new branch of code through daily drives with real-time incident reporting.
The original, makeshift event tagging software was slow, unsafe, and not designed for test drivers’ multitasking needs. As a result, their feedback is inconsistent, error prone, and difficult for follow up data collection and categorization thus slowing the feedback loop and overall software iteration process.
I redesigned and redeveloped the event tagging software in a manner that improved tagging speed and accuracy for both the drivers and the engineers who synthesize collected data while also improving in-vehicle safety.
My Role
As the lead designer for this project, I owned all research, UX strategy, UI design, and launch materials. I was also responsible for collaborating with our PM and SEs for a successful roll out and implementation. I defined the new design through contextual inquiry along with follow up driver interviews and usability testing.
Details
scope
Feature Add for Ford.com “My Account” page. (1.82 million monthly visits)
team
1 Designer, 1 PM, 2 Engineers
timeline
5 Months
Links
New “MyNextVehicle” feature only shows for users who have been browsing for a vehicle and shows a local match.
Impact
Business results after the 7 months
100%
Event tagging language 100% standardized
81%
Improvement in tagging error reduction rate
5,018
Events tagged per month
20+
Hours saved per feedback loop cycle
25
Test Drivers
$____
Money saved from software efficiency
Unmoderated surveys helped us to understand where users would desire and expect to see specific features.
A common insight was that users felt that this was not an advertisment but a feature
I conducted A/B testing to determine most desired layouts and features.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
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MyNextVehicle
Summary
Overview
Ford's Next Gen (L3) hands-free, autonomous driving technology is being developed and tested by a fleet of in-vehicle test drivers who evaluate each new branch of code through daily drives with real-time incident reporting.
The original, makeshift event tagging software was slow, unsafe, and not designed for test drivers’ multitasking needs. As a result, their feedback is inconsistent, error prone, and difficult for follow up data collection and categorization thus slowing the feedback loop and overall software iteration process.
I redesigned and redeveloped the event tagging software in a manner that improved tagging speed and accuracy for both the drivers and the engineers who synthesize collected data while also improving in-vehicle safety.
My Role
As the lead designer for this project, I owned all research, UX strategy, UI design, and launch materials. I was also responsible for collaborating with our PM and SEs for a successful roll out and implementation. I defined the new design through contextual inquiry along with follow up driver interviews and usability testing.
Details
scope
Feature Add for Ford.com “My Account” page. (1.82 million monthly visits)
team
1 Designer, 1 PM, 2 Engineers
timeline
5 Months
Links
New “MyNextVehicle” feature only shows for users who have been browsing for a vehicle and shows a local match.
Impact
Business results after the 7 months
100%
Event tagging language 100% standardized
81%
Improvement in tagging error reduction rate
5,018
Events tagged per month
20+
Hours saved per feedback loop cycle
25
Test Drivers
$____
Money saved from software efficiency
Unmoderated surveys helped us to understand where users would desire and expect to see specific features.
A common insight was that users felt that this was not an advertisement but a feature
I conducted A/B testing to determine most desired layouts and features.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
MyNextVehicle
Summary
Details
scope
Feature Add for Ford.com “My Account” page. (1.82 million monthly visits)
team
1 Designer, 1 PM, 2 Engineers
timeline
5 Months
Links
Overview
Ford.com’s heavily visited “MyAccount” page lacked cohesive personalization elements and user engagement scores, with some elements getting as few as 5 clicks/month and confusing users as to why they were even being displayed.
Through my work I identified, designed and rolled out a desirable content feature add-on: “MyNextVehicle” a targeted service for users who have been looking at new vehicles that displays a specific 1:1 vehicle match for nearby dealership.
My Role
As the sole UX designer and researcher, I collaborated with a PM and SEs to research, design, and deliver a new, personalized feature for the MyAccount page. Identify pain points and limited personalization of my account page and potential value-add features.
Impact
Business results for this project:
254%
Higher click-through rate with targeted audience.
1.82M
Unique monthly visits to the Ford.com “My Account” page
91%
Users desired a local vehicle recommendation based on their online browsing
$____
Money saved from software efficiency
New “MyNextVehicle” feature only shows for users who have been browsing for a vehicle and shows a local match.
Work
About Me
Unmoderated surveys helped us to understand where users would desire and expect to see specific features.
A common insight was that users felt that this was not an advertisment but a feature
I conducted A/B testing to determine most desired layouts and features.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
MyNextVehicle
Summary
Details
scope
Feature Add for Ford.com “My Account” page. (1.82 million monthly visits)
team
1 Designer, 1 PM, 2 Engineers
timeline
5 Months
Links
Overview
Ford.com’s heavily visited “MyAccount” page lacked cohesive personalization elements and user engagement scores, with some elements getting as few as 5 clicks/month and confusing users as to why they were even being displayed.
Through my work I identified, designed and rolled out a desirable content feature add-on: “MyNextVehicle” a targeted service for users who have been looking at new vehicles that displays a specific 1:1 vehicle match for nearby dealership.
My Role
As the sole UX designer and researcher, I collaborated with a PM and SEs to research, design, and deliver a new, personalized feature for the MyAccount page. Identify pain points and limited personalization of my account page and potential value-add features.
Impact
Business results for this project:
254%
Higher click-through rate with targeted audience.
1.82M
Unique monthly visits to the Ford.com “My Account” page
91%
Users desired a local vehicle recommendation based on their online browsing
New “MyNextVehicle” feature only shows for users who have been browsing for a vehicle and shows a local match.
Unmoderated surveys helped us to understand where users would desire and expect to see specific features.
A common insight was that users felt that this was not an advertisment but a feature
I conducted A/B testing to determine most desired layouts and features.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume
Work
About Me
MyNextVehicle
Summary
Details
scope
Feature Add for Ford.com “My Account” page. (1.82 million monthly visits)
team
1 Designer, 1 PM, 2 Engineers
timeline
5 Months
Links
Overview
Ford.com’s heavily visited “MyAccount” page lacked cohesive personalization elements and user engagement scores, with some elements getting as few as 5 clicks/month and confusing users as to why they were even being displayed.
Through my work I identified, designed and rolled out a desirable content feature add-on: “MyNextVehicle” a targeted service for users who have been looking at new vehicles that displays a specific 1:1 vehicle match for nearby dealership.
My Role
As the sole UX designer and researcher, I collaborated with a PM and SEs to research, design, and deliver a new, personalized feature for the MyAccount page. Identify pain points and limited personalization of my account page and potential value-add features.
Impact
Business results for this project:
254%
Higher click-through rate with targeted audience.
1.82M
Unique monthly visits to the Ford.com “My Account” page
91%
Users desired a local vehicle recommendation based on their online browsing
New “MyNextVehicle” feature only shows for users who have been browsing for a vehicle and shows a local match.
Unmoderated surveys helped us to understand where users would desire and expect to see specific features.
A common insight was that users felt that this was not an advertisement but a feature.
I conducted A/B testing to determine most desired layouts and features.
Thanks for stopping by!
If you have a project in mind, or would like to chat, shoot me an email at danmaser@gmail.com. I’d love to hear from you.
Navigation
Home
Work
About Me
Get in touch
Contact
Resume